Membership & Marketing Committee

Membership & Marketing Committee Mission Statement
"Promote the National Weather Association and increase its membership."

Top Ten Reasons to Join NWA 1. Networking and Connecting! 2. Professional Development Opportunities 3. Looks Great on a Resume 4. Broadcaster Certification 5. Scholarships and Grants 6. Leadership Opportunities 7. NWA Digest, E-Journal, and Newsletter 8. Annual NWA Conference 9. Promote Operational Meteorology 10. Professional Pride

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Committee News Updates

The NWA Membership and Marketing Committee (M&M) has been very active during 2009 and 2010. M&M presented a landmark Marketing Plan to the NWA Council in October, 2009. The plan was enthusiastically supported by the council. As a result, several NWA marketing initiatives occurred during 2010.

2010 Accomplishments:

• Significantly increased Facebook and Twitter presence
• Increased university outreach and recruiting
• Attended several Regional NWA Conferences to promote NWA
• Began outreach to recruit military members
• Helped recruit 355 new members
• Purchased a NWA display table and banner
• Developed an Excel-based membership tracking tool for committee, Council, and NWA HQ use
• Contributed to NWA Mission and Vision statement development
• Preliminary work started on a revised logo and slogan

• Recruit 250 new members
• Improve membership tracking related to specific recruitment activities
• Work with NWA Council and Exec Director to improve membership retention
• Continue the 'targeted university' approach to recruit college students and faculty
• Continue staffing NWA booths at Regional Conferences
• Recommend modifications to streamline the online membership website and new member notifications
• Update the NWA Membership Brochure
• Pursue new logo for NWA
• Propose a strategy for NWA branding / slogan
• Develop a plan for Corporate Sponsorships for students to attend the Annual Meeting, and for promotional items
• Coordinate with NWA Council on a paid Marketing Specialist position

Committee Members:

Chair:
John Gordon
6201 Theiler Lane
Louisville KY 40229
(502) 969-8842
john.gordon@noaa.gov

Members:
Marty Baxter
Frank Brody
Janice Bunting
Lee Byerle
Greg Byrd
Alan Gerard
Chad Gravelle
Betsy Kling
Bill Murray
Michael Page
Nezette Rydell
Elise Schultz
Bruce Thomas
George Young
Cathy Zapotocny

M&M Committee E-mail Contact: marketing@nwas.org

Have an idea or suggestion...?

John Gordon, Membership and Marketing Committee Chair

Updated: December 4, 2011